Category: Local Businesses
Doing it Disney Style
Want to make your business as successful as possible? The key to every successful business are happy customers. So step up your customer service by injecting a little Disney magic into their experience. Recently, one
What Content Inspires the Most Consumer Engagement?
Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to
Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen
Should “First Place” be the Ultimate Goal?
Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your
The Importance of Location Specific Pages for SEO
If you’re a business with more than one physical address, it’s considered a crime at BARQAR Marketing to not have pages on your site dedicated to those locations. Not only do location pages make it
The Lesser of 2 Customer Service Evils
Which would you rather have: bad customer service or incompetent customer service? Yikes – how about neither? Customer service guru Shep Hyken recently wrote a great post on the difference between bad and incompetent service.