Google Local Search: Now There Were Three

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Over the past several months Google has rolled out several different algorithm updates.  The latest update saw a BIG change to how Google serves up local results. Google Dropped From Showing 7 Local Listings to… Read more »

How to Claim Your TripAdvisor Listing

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Want to: – book more rooms – control your brand image – boost your hospitality business’ profits? What property manager doesn’t? But if you haven’t claimed your TripAdvisor listing, you’re missing out on essential opportunities… Read more »

How to Handle Internet Trolls

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They’re deliberately provocative. They’re hostile and ugly. They’re vocal on review sites. They’re “Internet trolls” – and unfortunately, they can be a huge pain in your company’s ass reputation. When an internet troll leaves a… Read more »

We Got a Good Review! Now What?

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You know that guy? The one who keeps reliving his high school football “glory days,” telling the same story of how he caught the game-winning touchdown? Don’t be that guy. Don’t get us wrong. If… Read more »

How Low is Too Low of a Rating?

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(cue the Limbo Rock) Just how low can your online ratings go… …before you start losing customers? Research from a variety of sources shows that the vast majority of consumers will not use a local… Read more »

To Be Seen on the Map, You Must BE on the Map

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Want your business shielded in an invisibility cloak? We didn’t think so. But if you’re not listed on Google Maps, your business may be tough to find. Let’s face it: people are lazy when they… Read more »