Too Busy for Social Media? Consider These 3 Tips…

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Your time is valuable. And investing time in social media for your business is the key to success, right? (The correct answer is YES!) Simplify social media Yes, you need to invest in social media. But… Read more »

5 Marketing Lessons from Game of Thrones

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When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can… Read more »

Top 10 Benefits of Effective Social Media Marketing

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Social Media Examiner recently released their 2016 Social Media Marketing Industry Report. The report shares insight from over 5,000 marketing professionals and takes a closer look at social media marketing. One of the questions they… Read more »

Outfox Your Email Competition

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If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to… Read more »

Cracker Jack Changed their Prizes – What Can We Learn From It?

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Fans of the beloved baseball snack Cracker Jack were taken aback a few weeks ago when Frito-Lay announced that the miniature prizes we’ve known for years would no longer be a part of its product.… Read more »

Buffalo Happenings: Things to do June 2016

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Summer is in full swing, and June seems like it is brimming with endless possibilities. The weather is warm (usually!), and the end of summer is not even a thought at this point… Whether you’re… Read more »

Search Engine Optimization in 2016

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Want to drive more traffic to your website? Looking to own search engine rankings? Want to increase inbound leads? It all starts with an attractive website. One that’s not only attractive to end users, but… Read more »

STOP Trying to Create Perfect Content – Just Create Content!

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The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point?… Read more »

Don’t Ignore Millennials In Your Email Marketing Strategy

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You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some… Read more »

BARQAR SEO Case Study: SEO Project for The Summit Center in Buffalo

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The Summit Center provides education, programs and services for individuals with developmental disabilities and developing children and adolescents. As a leader in Autism services in Buffalo and beyond, The Summit Center was interested in building awareness… Read more »