Category: Attorneys
Doing it Disney Style
Want to make your business as successful as possible? The key to every successful business are happy customers. So step up your customer service by injecting a little Disney magic into their experience. Recently, one
Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen
Should “First Place” be the Ultimate Goal?
Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your
The Lesser of 2 Customer Service Evils
Which would you rather have: bad customer service or incompetent customer service? Yikes – how about neither? Customer service guru Shep Hyken recently wrote a great post on the difference between bad and incompetent service.
Involve your Team in Social Strategy!
If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage
How Barenaked Ladies Made me Ignore My Principles
I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and