Case Study at a Glance
The Challenge
Increase patient volume and drive more cataract consultations by focusing PPC efforts on one key location—while supporting a multi-location eye care center in a competitive local market.
The Solution
A multi-channel PPC strategy paired with locally optimized blog content and strong call-to-action placements.
The Results
✔ 189 contact form fills in two months
✔ 82 inbound calls in two months
✔ 10.75% YoY organic traffic growth (post-platform migration)
✔ 133% growth in top 5 ranking keywords
Client Background and Challenges
Eye Care & Vision Associates (ECVA) is a family eye care provider based in Buffalo, NY. They serve a wide range of patients but recently set a strategic focus: increase cataract consultation bookings, one of their most valuable services.
With a website migration on the horizon, ECVA partnered with BARQAR to ensure their local visibility and inbound lead flow wouldn’t suffer—and ideally, would grow.
The Solution
Local SEO: Targeted, Human-Focused Blogging
Our team took the lead on ECVA’s content marketing, building a blog strategy with dual purpose:
Support SEO growth for keywords central to the client’s business goals (specifically: “cataracts”)
Deliver valuable, relevant content for patients across topics
Instead of posting repetitive articles about the same topic, we crafted diverse content such as “A Patient’s Guide to Choosing the Right Eye Doctor” while still weaving in priority service keywords to reinforce ECVA’s cataract offerings.
Despite the challenges of moving to a new website platform, ECVA saw:
✔ 16.58% YoY organic traffic growth
✔ 211.18% increase in top 5 ranking keywords
TRAFFIC:
KEYWORDS:
Multi-Channel PPC: Click-to-Call and Local Display
Our paid search team implemented a multi-channel strategy to drive immediate patient inquiries:
Google Search + Bing Search + Google Local Map Ads
→ All enabled with click-to-call functionality for mobile users
→ Phone extensions used to track call volume and attribution
Local Google Display Ads
→ Display banners placed on curated local Buffalo websites
→ Designed to boost regional brand awareness
Inbound Lead Performance
With SEO and PPC working in tandem, ECVA achieved outstanding results in just two months:
January:
- 90 contact form submissions
- 42 tracked phone calls
February:
- 99 contact form submissions
- 40 tracked phone calls
That’s a total of 271 qualified inbound leads in 60 days.
Want to Grow Patient Volume in a Local Market?
When SEO, PPC, and local targeting align, you don’t just grow traffic. You grow your practice. Let’s talk about how we can help you book more appointments and spotlight your highest-value services.
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