Bad Marketers Have No Understanding (of Their Customers’ Needs)

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Smart marketing…is built around customer personas. Who is buying from you – and exactly how much do you know about them? What are your customers’ biggest challenges? What problems keep them up at night? If… Read more »

Bad Marketers Think SEO Lasts Forever

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Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »

Bad Marketers are Copycats

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They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »

Bad Social Marketing Lacks Consistency

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Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »

Bad Marketers Ignore Trolls

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Smart marketers…closely monitor their online reputation and have a proactive review program in place. Here’s a fun fact for you: 84% of people trust online reviews as much as a personal recommendation. Well, it’s a… Read more »

Marketing Tools of the Trade

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As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

BARQAR Marketing and Hahn Training, LLC Announce Strategic Marketing and Sales Consulting Partnership

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BARQAR and Hahn Training are pleased to announce a strategic partnership aimed at helping businesses better align their sales and marketing strategies. The new partnership will provide businesses with expert sales coaching and management strategies… Read more »

Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »