What are Semantic Keywords and How Do They Impact SEO?

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“Semantic keywords” in SEO speak, refer to the meaning and intent behind a specific keyword phrase. When someone enters a search query into Google, there is some user intent behind that search. For example, if… Read more »

What is Google RankBrain?

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Is it a hip new game show? A nutritional supplement that’ll make you super smart? Nope. Google RankBrain is a machine-learning artificial intelligence (AI) system Google developed to serve up the best-fit results for rare… Read more »

School’s In Session: New School Vs. Old School SEO

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I’m going to pull a dad move and give you a “back in my day” story. I’m not going to talk about how I used to walk uphill both ways in the snow to get… Read more »

What Type of Content Do Your Customers Want?

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Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only… Read more »

How to Know When it’s Time to Update your SEO Strategy?

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Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Use Words (Too Many of Them)!

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Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »

Buffalo Sales and Marketing (SmarTech) Panel Discussion with Paul Teshima

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  I had the pleasure of attending the SmarTech2018 networking event and panel discussion last night with some innovative thinkers in the sales, marketing and technology space. One the panel were: Charlie Locke, VP of… Read more »

Bad Websites Are Immobilized

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Did you know that 56% of all web traffic is from mobile devices? And that number is growing quickly! Unfortunately, many websites are still “immobilized” and not mobile-device friendly. Smart websites…adjust to the device they… Read more »

Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »