How to Brief a Marketing Agency

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You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

Where to Watch Fireworks July 4, 2017 in Buffalo and Western New York

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Where will you be celebrating Independence Day this year? As marketing specialists in Western New York, each year the team at BARQAR looks forward to the Fourth of July fireworks displays that take place throughout… Read more »

How to Select a Marketing Agency

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Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

Why Use a Digital Marketing Agency?

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Sales flat? Lack a clear marketing strategy or the resources to execute it? Marketing just not getting done? Don’t have the budget to hire a marketing professional? It might be time to hire an outside… Read more »

When Is it Time to Hire a Marketing Agency?

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Leaky pipe? Time to call a plumber. Aching tooth? Time to call a dentist. In some cases, it’s easy to tell when it’s time to call an expert. But when it comes to your small… Read more »

What Does a Digital Marketing Agency Do?

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Could you and your team conduct business without computers, mobile tech or the web? No way! These days, your customers and prospects rely heavily on laptops, smartphones and tablets to research, compare and buy goods… Read more »

What is a Content Marketing Agency?

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What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.” So, “content marketing” must… Read more »

What is Integrated Marketing?

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Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »

What Makes a Good Marketing Agency?

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All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing agencies vary dramatically in their ability to live up to… Read more »

What is a B2B Marketing Agency?

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B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion. Now (thanks to technology), our industry is evolving at break-neck… Read more »