Bad Marketers are Copycats

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They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »

Bad Social Marketing Lacks Consistency

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Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »

Bad Marketers Ignore Trolls

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Smart marketers…closely monitor their online reputation and have a proactive review program in place. Here’s a fun fact for you: 84% of people trust online reviews as much as a personal recommendation. Well, it’s a… Read more »

Marketing Tools of the Trade

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As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

BARQAR Marketing and Hahn Training, LLC Announce Strategic Marketing and Sales Consulting Partnership

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BARQAR and Hahn Training are pleased to announce a strategic partnership aimed at helping businesses better align their sales and marketing strategies. The new partnership will provide businesses with expert sales coaching and management strategies… Read more »

Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

Can I Delete a Bad Facebook Review?

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Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

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  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »