What Is a Positioning Message?
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »
A Value Proposition Template For Smart Marketers
As we’ve said before at Barqar Marketing, bad marketers have no value proposition. But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and… Read more »
Bad Marketers Have No Value (Proposition)
Smart Marketing … is built around a strong value proposition. The term “value proposition” may be marketing jargon, but trying to drive sales without a well-defined one is like trying to drive a car… Read more »
Fireworks in Buffalo in 2018
Where will you be celebrating this year? As a top marketing agency in Buffalo, each year the team at BARQAR looks forward to the local Fourth of July fireworks displays. If you’re still deciding where… Read more »
Free Webinar – Positioning 101: How to Create a Strong Brand Message
Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »
SEO In 2018: A Webinar That Shows You How to Dominate Search Results
As part of our Smart Marketing Webinar Series, we have just wrapped up our SEO in 2018 webinar. You’ll find tips and strategies for: Creating a strong SEO foundation Developing an ongoing content strategy Practical… Read more »
How to Search Engine Optimize Your Site for Voice Search
A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »
What are Semantic Keywords and How Do They Impact SEO?
“Semantic keywords” in SEO speak, refer to the meaning and intent behind a specific keyword phrase. When someone enters a search query into Google, there is some user intent behind that search. For example, if… Read more »
What is Google RankBrain?
Is it a hip new game show? A nutritional supplement that’ll make you super smart? Nope. Google RankBrain is a machine-learning artificial intelligence (AI) system Google developed to serve up the best-fit results for rare… Read more »
School’s In Session: New School Vs. Old School SEO
I’m going to pull a dad move and give you a “back in my day” story. I’m not going to talk about how I used to walk uphill both ways in the snow to get… Read more »
