Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

Key Pillars to Driving Business Growth and Change: Your Process

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Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »

Key Pillars to Driving Business Growth and Change: Your Position

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You could drop a pin. You could list your latitude and longitude. You could describe how your body is situated in space. There are myriad ways to communicate your individual “position” – but in business,… Read more »

Are You Social Enough on Social Media?

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Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all?  This probably left you frustrated and not wanting… Read more »

Do You Have a Video or YouTube Marketing Strategy? Here’s Data That Shows Why You Should

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When you think about social media a few big players come to mind right away…Twitter, Facebook, Instagram, Snap… But there is another big player that many marketing and social strategies overlook: YouTube. In fact, a… Read more »

A Template for How To Craft Your Own Positioning Message

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Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »

What Is a Positioning Message?

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Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »

A Value Proposition Template For Smart Marketers

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As we’ve said before at Barqar Marketing, bad marketers have no value proposition.  But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and… Read more »

Bad Marketers Have No Value (Proposition)

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  Smart Marketing … is built around a strong value proposition. The term “value proposition” may be marketing jargon, but trying to drive sales without a well-defined one is like trying to drive a car… Read more »

Fireworks in Buffalo in 2018

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Where will you be celebrating this year? As a top marketing agency in Buffalo, each year the team at BARQAR looks forward to the local Fourth of July fireworks displays. If you’re still deciding where… Read more »