What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means
Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions
All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing
B2B. B2C. Digital marketing. Content marketing. Integrated marketing… …is your head spinning yet? In decades past, marketing was about 4 things: Product. Place. Price. Promotion.
Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website
(“We, We, We” Is Only for the Three Little Pigs) Smart marketing…is “you” focused. Here’s a fun little exercise: Open your website Count the number
Smart websites…adjust to the device they are viewed on. Let’s do some quick role-playing. Imagine yourself of one these situations: Situation 1: Small retail shop
Nearly 9 out of 10 people trust online reviews as much as peer recommendations. Online reviews have become the new social currency. If you’re business
Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to
Welcome to quality, integrity, and value! The Benchmark Group’s mission is to: Use a value discipline in acquiring and developing prime real estate, while offering
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