Author: Jennifer Wills
What Is Website Funnel Optimization?
As a business owner, you have a website that showcases your brand, provides information about your products/services, and lets visitors get in touch with you. Your website may contain one or more funnels designed to send your
Marketing Optimization (SEO, CRO, Web Speed Opt) – What Is It?
As a small business owner, you likely have heard the term “marketing optimization” before. You also probably know it’s a good thing. But you might not know why. Marketing optimization involves maximizing the effectiveness of
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
Keys to Great Marketing Storytelling
Sharing stories is an essential way of communicating with others. Telling persuasive stories lets you capture your listeners’ attention while educating and entertaining them. This is why your marketing stories are so important. The more
Why Content Marketing Is So Effective for Building Trust with Your Prospects
Know, like and trust are the three aspects that drive content marketing. You need to excel in all three areas in order to experience success with your content. There are many types of marketing you
Don’t Let Good Content Wither Away – Here’s What to Do with It
Do you want to reach your brand’s content marketing goals? Obviously, yes! Do you know what the best channels are to distribute your content? Maybe not. Knowing what your goals and audience are helps determine
