Author: ematerise

Stay Top-of-Mind with Your Customers through Facebook Remarketing
You know the saying, “out of sight, out of mind”? It’s more relevant in social media marketing than ever. We spend so much of our lives online these days; data from Statista shows that people

Thinking About a Rebrand? Here’s Where to Start
Is your image woefully outdated? Is your reputation down in the dumps? Has your leadership team changed dramatically? Do you need to reposition yourself to appeal to the right audience? It might be time to

On-Page vs. Off-Page SEO: What’s the Difference?
On or off? When you’re talking about light switches, the difference is pretty obvious. But when you’re talking about SEO…well, that’s where things can get a little fuzzy. So, what’s the difference between on-page and

How to Automate Your Social Media Strategy
Social media can be a powerful marketing tool – or a huge time suck. The difference makers? Solid planning and smart automation. What is social media strategy automation? It’s a fancy name for using software

How to Implement Your Company’s First Influencer Marketing Campaign
When searching for the types of goods or services you offer, people expect your company to put its best foot forward – explaining your value, detailing your competitive advantages and trying to convince individuals to

3 Ways to Improve Your Email Marketing Strategy
Email marketing is a true digital marketing workhorse: Usage continues to grow. The number of email users worldwide stands at 4.03 billion, and by 2024, this figure is projected to grow to 4.48 billion. (Statista)