Author: BARQAR
What’s In and What’s Out for Marketing in 2022?
Happy New Year! And, congratulations! You made it through another year of changes while navigating a global pandemic. Be sure to pat yourself on the back for your perseverance. As with any other year, consumers’
No More Third-Party Cookies? What It Means for Your Marketing Strategy
Question: What do kids and marketers have in common? Answer: They love cookies! Marketers use cookies to track website visitors, improve the user experience (UX) and collect data that helps target ads to the right audiences.
How to Combine SEM and SEO to Maximize Your Results
“What is SEM?” “What is SEO?” “Why should I care?” We’re glad you asked! Search engine marketing (SEM) is a paid tactic to promote your website, drive traffic to your site through pay-per-click (PPC) advertising, and
Can I Target My Email List on Facebook?
Is your SMB interested in an increased conversion rate among email sign-ups and a decreased cost per lead? Does it also seek a higher conversion rate among targeted members of your email list who either never purchased or have
Your Guide to an Impactful Business Instagram
Are you looking for a platform that can reach a large audience and increase your brand awareness? Do you want to interact with your target audience and grow your brand’s following? If so, Instagram is the
4 Things to Check for in Your Website’s Copywriting
When was the last time you checked your web copy? Did you know that most web users read only 28% of the words on a page? Now may be a good time to review your
