Behind-the-scenes content offers a glimpse into your brand’s personality and processes. These elements create transparency and trust with your audience.
Audiences appreciate glimpses into how products, services, and events are created. Sharing videos, photos, blogs, and related content highlighting employees, procedures, and creative processes strengthens audience engagement and customer loyalty.
Why Customers Love Behind-the-Scenes Content
Customers enjoy behind-the-scenes content for diverse reasons:
- Curiosity: Humans enjoy learning how the creative process works.
- Authenticity: Showing imperfect content resonates with target audiences and deepens connections.
- Humanization: Showcasing the people behind the products and services strengthens customer transparency and trust.
- Inspiration: Entertaining and educating audiences provides insights into skill development and creative problem-solving.
- Anticipation: Previewing upcoming content generates buzz.
Types of Behind-the-Scenes Content
These types of behind-the-scenes content are popular:
- Product or service creation
- Product or service use
- Packaging
- Product styling
- Workplace culture
- Employee highlights
How to Create Behind-the-Scenes Content
These steps can help you create behind-the-scenes content:
- Determine your messaging: You might want to encourage consumers to purchase your offerings, build customer relationships, or engagingly answer FAQs.
- Select your filming location: For instance, you could go anywhere to show how your product is made, packaged, or unboxed.
- Gather your materials: Props or accessories might be needed to demonstrate how your product works.
- Book models: Hand or full-body models might be needed to demonstrate your goods or how they are made, packaged, or shipped.
- Shoot your video: Consider hiring a videographer if needed.
- Edit your video: Make relevant touch-ups such as light adjustments and color balancing.
Ideas for Behind-the-Scenes Content
You might choose among these ideas to create behind-the-scenes content:
- Show the people behind your brand: Reference employees’ skills, expertise, and dedication to establishing your brand as an authority in your industry.
- Showcase your store: Highlight the layout, design, and atmosphere so audiences know what to expect when they buy in person.
- Bring your audience to your events: Share the excitement of hosting or attending industry events.
- Share your day-to-day tasks and workflows: For instance, blog about your team structure and the tools they use to manage accounts.
- Spark curiosity about upcoming releases: Use static posts to tease other behind-the-scenes content or encourage your audience to take action.
- Take audiences to your video production sets: For instance, show how the production set is organized or share bloopers and sound bites.
- Showcase your workplace culture: Illustrate how employees navigate working for your business.
- Demonstrate your manufacturing process: Show how your products are sourced and made.
- Share day-in-the-life content: Educate viewers on a workday or a task.
- Share progress content: Before-and-after photos or videos provide a look at upcoming projects or launches to create hype.
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