Video Marketing StrategiesAlmost everyone spends significant time watching online videos each week. Most viewers have been convinced to purchase a product or service because of a video. Therefore, social media videos should be among your marketing strategies.
Publishing promotional videos on platforms such as YouTube, TikTok, Facebook, X, Instagram, and LinkedIn encourages viewers to like, comment on, and share the content. These activities help increase brand visibility, build a loyal community, and strengthen conversions.
Benefits of Social Media Video Marketing
Social media video marketing provides diverse benefits:
- Effectively share information: Break down concepts into memorable pieces to help users understand your products or services.
- Increase user engagement: Videos typically receive more likes, comments, and shares than other pieces of content.
- Build authentic connections: Seeing and hearing the people and stories behind your offerings enhances customer loyalty.
- Improve website traffic: Because videos are the most sharable content, more viewers can see your content, visit your website, and purchase your offerings.
These steps can help create video marketing strategies to dominate social media.
Develop Your Goals
Clarify exactly what you want to achieve with your videos, such as increasing brand awareness, driving website traffic, or boosting sales. For instance, “increase website visitors by 25%” or “gain 1,500 new followers on TikTok.” Your goals help determine the types of videos to produce and benchmarks for success.
Understand Your Audience
Know your target audience’s age range, interests, and online habits. Also, use surveys, social media analytics, and other tools to determine your audience’s preferences. These insights uncover what your audience enjoys, when they watch videos, and what they engage with most. Use what you learn to create videos that resonate.
Select Relevant Platforms
Choose the social media platforms your audience spends the most time on:
- Instagram is best for short-form videos aimed at millennials.
- YouTube videos are best for long-form videos aimed at a broad demographic.
- LinkedIn videos focus on professional and industry-specific topics.
- TikTok videos are quick and geared toward a younger audience.
Plan Your Videos
Identify your marketing team’s skills, equipment, and software. For instance, you’ll need members to write the scripts, control the lighting and camera, and edit the videos. Consider outsourcing any missing skills or equipment.
Develop a content calendar to stay organized. Outline the content to produce, when to film, and the release dates. Include time for video editing and revisions.
Maintain Consistency
Regularly publish high-quality video content on social media to keep your brand top of mind:
- Develop a plan: Publish daily, weekly, biweekly, or another frequency you can adhere to.
- Assign roles: Ensure your marketing team understands who is responsible for script writing, filming, editing, and related duties.
- Set deadlines: Allow adequate time for scripting, filming, editing, and reviewing each video.
- Regularly check in: Meet weekly or biweekly to maintain accountability, track video production progress, and make relevant adjustments.
- Maintain flexibility: Adapt your marketing strategy to ensure your videos resonate with your audience.
Engage with Your Audience
Respond to comments on your videos. Creating two-way conversations shows your audience is heard and valued. These interactions boost engagement, cultivate viewer loyalty, and strengthen your brand.
Measure Your Success
Monitor each video’s performance to determine whether your audience members are watching from start to finish and sharing your content. Use your findings to analyze which videos perform best and how to modify your marketing strategies.
Focus on the following metrics:
- Video views
- Likes
- Shares
- Comments
- Click-through rates
- Conversions
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