Social listening provides valuable data to build your business in 2025. This process provides insight into what customers think and say about your brand and competitors on social channels.
Tracking and analyzing mentions of your brand, competitors, and relevant keywords on social media provides insight into customer opinions and market trends. The data provide a range of benefits:
- Understanding audience preferences
- Monitoring trending content
- Conducting sentiment analyses on topics relevant to your business
- Identifying market gaps
- Managing crises
- Improving customer relationships
- Finding collaboration opportunities
- Tracking competitors
Social listening insights impact your marketing and product strategy decisions, the customer experience, and customer support. Using the information to make data-based decisions strengthens the bottom line.
These steps can help you master the art of social listening.
1. Determine Your Goals
Answer these questions to decide which information to focus on:
- Where is my brand in the marketplace?
- Are customers enjoying our products or services?
- Could our offerings be improved?
- What is our customer sentiment?
- Do consumers know our products or services can resolve [a specific pain point]?
Your answers help determine whether to focus on increasing brand awareness, outranking competitors, or improving product offerings.
2. Choose Your Keywords and Competitors
List your targeted keywords and search terms. They might include competitor names or terms associated with your brand, products, services, or industry.
3. Select a Social Listening Tool
Evaluate which social listening tool best fits your goals:
- Discover trending hashtags, brands, and events
- Track what people are saying about your brand, competitors, and products or services
- Uncover customer sentiment analysis
- Learn top themes relevant to your brand
- Gain results relevant to your search terms
4. Gather Your Results
Develop a system for responding to your social listening results. Include which comments to immediately act on, such as liking or reposting a positive comment or responding to a complaint, and which actions to take later, such as considering controversial trends or potential brand ambassadors. Then, develop a spreadsheet to record the information, recognize trends and patterns, and uncover actionable insights.
5. Develop Your Digital Strategy
Continuously track mentions, gather data from your campaigns and social accounts, and monitor your brand sentiment and share of voice to guide your digital strategy. For instance, if people consistently post about one product feature, your marketing efforts should amplify this feature.
Let BARQAR Help with Social Listening
BARQAR uses cutting-edge social media listening tools to help clients navigate the complexities of customer sentiment and emerging trends. These activities help develop targeted, data-driven strategies that elevate brand awareness and drive growth. Give us a call today to get started!
