User-generated content is paid or unsponsored content customers create relevant to a brand. These photos, videos, reviews, and social media posts enhance brand authenticity, credibility, and loyalty.
Sharing and resharing user-generated content attracts more attention to a brand. These activities help engage audiences and drive organic growth.
Types of User-Generated Content
You can choose among these methods to harness user-generated content for brand growth:
- Photos: Customer photos of your products or services increase credibility and social proof. Seeing your offerings in action helps attract new customers.
- Videos: Audience-created videos using your product or service are a digital form of word-of-mouth. Seeing others use your offerings encourages consumers to try them.
- Customer testimonials and reviews: Customers use posts and stories to show their love for your brand. Personal endorsements on social media generate positive buzz and attract attention to your brand.
- Blog posts: Your customers can share detailed experiences and stories about your product or service on their blogs. Then, you can reshare the posts, feature a snippet, or collaborate with the blogger for future content to build relationships and expand your audiences.
- Comments: Gathering audience opinions and insights shows users actively engage with your brand.
Why User-Generated Content Is Good for Brand Growth
User-generated content turns your customers into fans and authentic spokespeople. The benefits include:
Consistent Inspiration
Customer posts, stories, and reviews provide ongoing content ideas. You can create original content to keep your audience informed about your new products or services to maintain engagement and stay top of mind.
Social Proof
Authentic endorsements turn your customers into credible salespeople. Because people trust people, seeing others enjoying your product or service is similar to receiving a recommendation from someone they know. Social proof provides validation for customers to feel comfortable making purchasing decisions.
Brand Awareness
Each share, tag, and mention extends your brand’s reach and message. Because familiarity builds trust, consumers who recognize your brand likely consider it when purchasing.
Authenticity
Sharing organic content created by real people provides authenticity that paid ads cannot. Therefore, user-generated content personally resonates and builds trust in your brand.
Brand Loyalty
Acknowledging and celebrating your customers strengthens brand connections. Many consumers spend more on the brands they trust, increasing your bottom line.
Ready to Add User-Generated Content to Your Marketing Mix?
Contact BARQAR’s digital marketing experts. We can help you use the power of user-generated content to stand out from the herd and be heard.
