People love sharing things that are useful. In Episode 5 of our Contagious review, we discuss practical value – the idea that people are more likely to share things that they find helpful. Jonah Berger shows us how providing value-driven content can create lasting buzz around your brand.
Key Takeaways:
What is Practical Value?
It’s information or content that provides real benefits to the user, such as tips, tricks, or life hacks.
Why People Share It:
Sharing valuable information makes people feel useful and gives them a reason to talk about your brand.
How to Provide Practical Value:
Offer how-to guides, insightful infographics, or expert advice that your audience can immediately apply.
The more useful your content, the more likely it is to be shared. Give your audience value they can use, and they’ll return the favor by spreading your message.
For more actionable insights and marketing advice, subscribe to the BARQAR Bites podcast today! Listen and subscribe here: BARQAR Bites Marketing Podcast.
For more actionable insights and marketing advice, subscribe to the BARQAR Bites podcast today! Listen and subscribe here: BARQAR Bites Marketing Podcast.