In Episode 4, we explore the importance of making your product or message public. Jonah Berger explains that the more visible something is, the more likely people are to talk about it. If others can see it, they can imitate it. This principle taps into human behavior – we like to follow what others are doing.
Key Takeaways:
What Does “Public” Mean?
It’s about making your product or service visible and easy for people to notice and talk about.
It’s about making your product or service visible and easy for people to notice and talk about.
The Power of Imitation:
People are more likely to adopt a behavior or product if they see others using it. This is why public endorsements and testimonials are so effective.
People are more likely to adopt a behavior or product if they see others using it. This is why public endorsements and testimonials are so effective.
How to Make Your Brand More Public:
Consider physical products or digital elements that are highly visible, like branded merchandise, viral challenges, or content that’s meant to be shared.
Consider physical products or digital elements that are highly visible, like branded merchandise, viral challenges, or content that’s meant to be shared.
If people can’t see your product, they can’t share it. The more visible you make it, the more contagious it becomes. Make your product public, and watch the ripple effect of increased engagement and adoption.
Keep your marketing visible by tuning into more great tips from the BARQAR Bites podcast! Subscribe now on your favorite platform: BARQAR Bites Marketing Podcast.