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Podcast: The Role of Emotion in Viral Marketing

Why do some things go viral? In this episode, we uncover how emotions are the key driver behind shareable content. Jonah Berger explains that emotions, particularly high-arousal ones, like excitement, awe, or even anger, are what prompt people to share.

Key Takeaways:

High-Arousal Emotions: 
Excitement, awe, surprise, and anger all trigger people to share content because these emotions get them engaged.

Positive vs. Negative Emotions:
While positive emotions like joy can spread your content, even negative ones like anger or frustration (in the right context) can work to your advantage.
Crafting Emotion-Driven Content: Create campaigns that move people emotionally, whether through storytelling, powerful visuals, or compelling causes.

Emotion is a powerful tool:
Content that makes people feel something deeply is more likely to spread. When crafting content, think about how it makes people feel – because when they feel, they share.

For more emotional marketing insights and strategies, don’t forget to subscribe to the BARQAR Bites podcast on your favorite platform! Listen here: BARQAR Bites Marketing Podcast.

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