Why do some things go viral? In this episode, we uncover how emotions are the key driver behind shareable content. Jonah Berger explains that emotions, particularly high-arousal ones, like excitement, awe, or even anger, are what prompt people to share.
Key Takeaways:
High-Arousal Emotions:
Excitement, awe, surprise, and anger all trigger people to share content because these emotions get them engaged.
Positive vs. Negative Emotions:
While positive emotions like joy can spread your content, even negative ones like anger or frustration (in the right context) can work to your advantage.
Crafting Emotion-Driven Content: Create campaigns that move people emotionally, whether through storytelling, powerful visuals, or compelling causes.
Emotion is a powerful tool:
Content that makes people feel something deeply is more likely to spread. When crafting content, think about how it makes people feel – because when they feel, they share.
For more emotional marketing insights and strategies, don’t forget to subscribe to the BARQAR Bites podcast on your favorite platform! Listen here: BARQAR Bites Marketing Podcast.