Podcast: Keep Your Brand Top of Mind with Strategic Triggers

In Part 2 of our Contagious book review, we dive into the power of triggers. Triggers are everyday cues in the environment that remind people of your brand or product. Jonah Berger shows us that it’s not just about creating great products – it’s about creating associations that make people think about your brand often.

Key Takeaways:

What Are Marketing Triggers?
Triggers are environmental cues that prompt people to talk about or think of your brand.

How Do They Work?
If you can connect your product to a common experience, your audience is more likely to remember and discuss it. Berger uses the example of how Kit Kat linked itself to coffee breaks, increasing sales.

How to Use Marketing Triggers:
Look for situations, holidays, or routines that fit naturally with your product. Then, build campaigns or messages that reinforce that connection.

The more your audience encounters a trigger, the more likely they are to think of your brand. Start thinking about what everyday situations you can link your product to and how you can use these triggers to stay top of mind for your audience.

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