In the first episode of our BARQAR Bites review of Jonah Berger’s Contagious, we explore the concept of social currency – the idea that people share things that make them look good. Social currency helps brands and businesses create a buzz by making their customers feel valued, special, or “in the know.”
- What is Social Currency?
It’s the value people get from sharing something that enhances their image. People love to share things that make them look knowledgeable or part of an exclusive group. - How Can Your Brand Leverage It?
Create experiences or content that make people feel like insiders. Offering VIP access, loyalty programs, or behind-the-scenes looks can encourage your audience to spread the word. - Examples:
Think of brands like Tesla that create scarcity or exclusivity, driving customers to share their purchases and experiences.
Make your audience feel special, and they’ll do the marketing for you. Next time you want to increase your brand’s visibility, ask yourself: How can I create social currency that people will want to share?
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