Would you like your small business to stand out within the Buffalo community? Or, are you looking to boost your business’s visibility and connect with your local customer base? If so, you’re in the right place!
Local marketing strategies in Buffalo focus on the community within a small radius of your business. Targeting the local demographic lets you tailor your business’s message to align with local culture, needs, and tastes.
Local marketing increases your small business’s relevance and appeal. These factors strengthen local brand recognition, community connections, and customer loyalty.
Discover the top 10 marketing strategies for small businesses in Buffalo.
1. Optimize your Google My Business profile
Having accurate, comprehensive information in your Google My Business profile helps your small business be discovered in local search results and on Google Maps. These factors enhance your business’s visibility and appeal to local customers.
You can implement these tips to optimize your Google Business profile:
- Regularly update your information, such as changes in business hours.
- Include photos of your business to attract more views.
- Encourage and respond to customer reviews to engage with your audience.
2. Engage with the local audience through social media
Create social media content that resonates with the Buffalo community to build connections and increase your follower base:
- Customize your content to align with local events, news, and holidays.
- Include location-based tags to increase visibility in local search results.
- Respond to comments and messages.
3. Use paid local ads
Google Ads, Facebook Ads, and other paid advertising lets you target local demographics to reach your audience. This advertising strategy increases community engagement with your business and drives conversions.
For instance, include geo-targeting in your display ads to target customers in specific locations. Also, ensure your local ads address local needs and preferences.
4. Implement a referral program
Personal recommendations in local communities are effective word-of-mouth advertising strategies. Encouraging your customers to serve as brand ambassadors helps bring in new customers at a lower cost as compared to other strategies.
Be sure you provide a simple, straightforward referral process to optimize participation. Also, offer incentives for existing and new customers to encourage participation.
5. Partner with local influencers
Partnering with local influencers whose followers align with your target demographic extends your small business’s reach and credibility:
- Local influencers humanize your brand and drive audience engagement.
- Resonating with your target audience strengthens your brand’s authenticity and customer trust.
- Collaborating on promotions and community events maximizes local impact.
6. Work with local media outlets
Working with local newspapers, radio stations, TV channels, and other media outlets boosts your local visibility. You can share engaging stories about your small business and its involvement in the Buffalo community.
7. Consider SMS marketing
Short-message service (SMS) marketing uses personalized communication to reach your local customers. You might include special offers, events, and updates with clear calls to action to enhance customer engagement and loyalty.
8. Enhance your website and storefront
Incorporate local styles and themes into your digital and physical storefront to appeal to local customers. For instance, use local art and design elements that align with community tastes. Also, showcase on your homepage your involvement in local activities to strengthen community ties.
9. Cross-promote your business
Cross-promote with other Buffalo small businesses to increase exposure and expand your customer base. For instance, share each other’s marketing materials. Also, organize joint events to draw large crowds.
10. Register with local business directories
Include your Buffalo small business in local directories such as Chambers of Commerce, Angi, and Yelp. These listings elevate visibility and improve local search engine optimization (SEO). As a result, customers can more easily find and trust your business.
Want to drive results for your Buffalo marketing strategies?
BARQAR offers website development, digital marketing, email marketing, creative services, and more to drive results for your Buffalo marketing strategies. Let’s start a conversation about growing your small business today.
