The rise of voice search impacts how users interact with search engines. The growing use of smart speakers, virtual assistants, and voice-enabled devices means your business must be optimized for success.
The Rise of Voice Search
Voice search optimization strengthens online visibility and customer engagement. Users can conveniently ask for directions, a weather forecast, product recommendations, and other information hands-free.
Importance of Voice Search Optimization
Voice search optimization strengthens business success for many reasons:
- Evolving search behavior: Voice search questions typically are longer and more conversational than text-based searches. Therefore, optimizing for natural language questions helps your business appear in search results.
- Increasing mobile phone use: The growing use of smartphones increases voice search among mobile users. As a result, optimizing your online platforms for mobile devices and voice search strengthens connections with mobile phone users.
- Local search advantage: Since voice searches typically have local intent, optimizing your business for local search engine optimization (SEO) improves your visibility in local voice search results.
- Stronger competitive edge: Investing in voice search optimization provides users with relevant experiences customized to their preferences.
Strategies for Voice Search Optimization
You can choose among the following strategies for voice search optimization:
- Natural language keywords: Include in your content long-tail keywords and phrases used in everyday conversations. Also, answer common questions about your products or services.
- Featured Snippets: Create content that includes concise, informative answers to frequently asked questions about your offerings. Aim to rank at position zero on search engine results pages (SERPs), where voice queries often pull information from to answer questions.
- Local SEO optimization: Optimize your Google My Business listing with your accurate address, phone number, and business hours to increase the odds of appearing in local voice search results.
- Structured data markup: Include structured data markup on your website to help search engines understand your content. These actions elevate the likelihood of appearing in voice search results.
- Optimize for mobile: Ensure your site is mobile-friendly and quickly loads to capture as many voice searches as possible.
Get help optimizing your website for voice search.
Voice search is a rapidly growing trend. We can help you optimize your website to ensure you don’t miss out on potential customers. Reach out to BARQAR’s team today to learn how we can assist you.
