Are you including interactive content in your marketing strategies? Quizzes, polls, interactive infographics, and related content types are becoming crucial for success.
Interactive content engages your audience and creates impactful, memorable experiences. These interactions strengthen your brand, revenue, and bottom line.
Increasing content interactivity
Interactive content offers the dynamic experiences online users crave. You can use any of the following to provide layers of engagement for online users:
- Clickable infographics
- Interactive videos
- Quizzes
- Polls
- Surveys
- Quote tools
- Calculators
- Gaming
Enhanced user experience
Online users can engage with interactive content rather than simply consume it. Therefore, users stay on the page longer and strengthen their connection with the message and brand.
Valuable user data
You can use interactive content to gather data and insights about user behavior and preferences. This information lets you customize your marketing efforts and strengthen your overall strategy.
Benefits of including interactive content in your marketing strategies
Including interactive content in your marketing strategies provides many benefits:
- Stronger brand authority: Users trust and remember brands that provide engaging, informative experiences.
- Increased engagement and dwell time: Captivating your audience encourages users to spend more time interacting with your experiences. This engagement helps your website rank higher in search engine results pages (SERPs).
- Elevated conversions: A product configurator, interactive demo, or related content lets users experience your products or services, leading to increased conversions.
Guidelines to implement interactive content marketing
Follow these guidelines to implement interactive content marketing:
- Understand your audience: Focus on your audience’s interests, pain points, and questions. Then, create customized interactive content to address these issues.
- Develop the right type of interactive content: The appropriate format depends on your goals and the nature of your business. For instance, whereas a service-based business might benefit from interactive assessments, a visually oriented business might find success with interactive infographics.
- Include search engine optimization (SEO) in your interactive content: Optimize your headlines, captions, and alt text so your interactive elements are search engine friendly.
Are you looking for interactive content marketing services?
Let BARQAR know! Our digital marketing experts specialize in delivering targeted content marketing and other digital services for SMBs. Give us a call today!
