Are you a marketer who publishes and briefly promotes company content, then moves on to the next piece? Or, do you republish, repurpose, and repost the content?
Reposting company content adds value to your marketing. Sharing your content multiple times on social media extends its reach and impact. These activities increase your number of followers, website traffic, and conversions.
Discover how reposting company content adds value to your marketing.
Reposting company content increases your ROI
Publishing a piece of content only once is similar to purchasing a piece of clothing and wearing it once. You miss out on the attention it can generate.
If you don’t repost company content, you won’t maximize website traffic and conversions. As a result, you won’t have a positive return on investment.
Conversely, reposting your company content increases your reach, audience engagement, and brand recognition. These factors drive traffic to your website for increased conversions and a stronger ROI.
You save time and money by reposting company content
You can use low-cost tools to add company content to a library to be automatically and randomly reposted. You also can use social media management or marketing automation tools with resharing features. These tools increase exposure for your content and keep your social media feeds full.
Reposting company content increases your reach
Most of your target audience won’t see your company’s content the first time it’s posted. Therefore, people typically won’t notice if you repost your content for up to a year after publication.
You can change the formats when reposting your content if desired. For instance, you might change the images, descriptions, or hashtags.
Tips for reposting company content
Implement these tips when reposting company content:
- Wait 3-6 months to repost a piece of content.
- Mix in the reposts with new pieces of content.
- Repost the content that generated engagement, new followers, website traffic, or conversions.
Start content marketing today with BARQAR
With over 20 years of experience and a team of more than 70 marketing professionals, BARQAR has helped organizations of all sizes stand out through online marketing strategies. If you need expert guidance and support to elevate your content marketing efforts, we’re here to help. Contact us today to learn more about our services and how we can help your business grow!
