Do You Have the Right Lead Funnels Set Up?

Are you receiving strong website traffic but not enough leads? If so, you might not have the right lead funnels set up.

Optimizing your site for lead generation helps convert the traffic into customers. These tips can help.

Implement these tips to set up the right lead funnels and drive conversions.

Include chatbots and live chat on your website

Chatbots are software that provides automated responses to questions. The technology helps qualify leads and queries and guide visitors through the right lead funnels for increased conversions.

The live chat should appear at the bottom of your homepage and services page with a message such as, “Can I help you today?” Then, a customer service rep can answer questions, offer advice, and direct visitors. Providing guidance and support helps visitors move to the right lead funnels.

Create bold calls to action

Include unique calls to action (CTAs) on your website, blog, and downloadable content. Directing visitors to take the next step guides them to the right lead funnels.

The two types of CTAs are primary and secondary:

  • Primary CTAs encourage an action, such as “Buy now” or “Apply now.”
  • Secondary CTAs suggest learning more about a topic or offering, such as “Learn more” or “Keep reading.”

Effective CTAs bring relevant content to the appropriate visitors at the right time. These activities personalize the brand experience and guide visitors through the right lead funnels.

Share downloadable content

Offer a downloadable e-book, guide, or valuable insight. Include a CTA to direct visitors to the next step:

  • Providing valuable information encourages visitors to interact with your website.
  • Downloading information shows interest in your products or services.
  • Asking visitors to fill out a form to download the content lets you capture their data to start the sales process.
  • You can create workflows to provide visitors with down-the-funnel content to move them to the next step in the sales process.

Provide forms for downloadable content

Place the forms to download valuable content on your web pages that attract the most traffic. Request relevant details such as the visitor’s name, company name, email, and phone number. Then, save the data capture in your customer relationship management (CRM) software.

You can use the form information to build your email lists. Increasing the leads in your mailing list elevates the odds of receiving a call back from your content.

Develop workflows to nurture leads

Place the leads who downloaded a piece of content into relevant workflows. Then, deliver relevant, valuable content that aligns with the leads’ interests. These activities nurture leads through the funnels to the decision stage.

Ready to schedule a free consultation?

The experienced team at BARQAR is ready to help you optimize your website funnel for increased conversion rates. Give us a call today!

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