Getting More Eyes on Your Videos with Google Video Schema Markup

Are you using videos to market your SMB? If not, you should be!

Video marketing is one of the most effective ways to reach your target audience. When used effectively, video helps increase your ROI.

You can use video schema to maximize the number of people viewing your videos.  

What is video schema markup?

Video schema markup is a code you add to your website to tell search engines how you structured your video. This code helps Google understand what your video is about.

The information shows up as rich snippets in search engine results pages (SERPs). It includes a title, description, length, upload date, and video preview.

How does video schema markup impact SEO?

Although Google doesn’t include video schema as a ranking factor, video schema indirectly affects your search engine optimization (SEO).

  • Video schema helps search engines find content that matches searcher queries and intent.
  • This information makes your content more likely to appear in the rich results for SERPs.
  • Increased visibility of your content can increase your website visitors and conversions.
  • Your website can rank higher in SERPs.

How do you implement video schema?

  • Use Google’s Rich Results Test to see if your page supports rich results.
  • Use Google’s Structured Data Markup Helper to generate your video schema.
  • Copy your URL or click on the HTML option.
  • Enter your code in the box.
  • Highlight the bolded items in your tag data.
  • Click on the create HTML button.
  • View and download the data.
  • Follow your host’s instructions to add the data to your content management system.

What are the best practices for video schema?

  • Have a strategy for the content you want to rank for and the videos to promote.
  • Choose the video schema type that matches the search engine’s preferred format.
  • Use optimized keywords in your descriptions, titles, and pages.
  • Include a thumbnail image for each video so viewers can determine whether to watch it.
  • Use a validation tool to test your coding.
  • Implement a tool to track your video schema results.
  • Update your video schema as you change your videos.

Are you looking for video marketing services?

Let BARQAR know! Our digital marketing experts specialize in delivering targeted content marketing and other digital services for SMBs. Give us a call today!

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