What’s In and What’s Out for Marketing in 2022?

Happy New Year! And, congratulations! You made it through another year of changes while navigating a global pandemic. Be sure to pat yourself on the back for your perseverance.

As with any other year, consumers’ preferences continue to evolve. And, of course, your marketing strategies need to adapt.

With the economic recovery continuing to gain momentum, your marketing budget may be increasing. The question is how and where you should spend your funds.

Here are some marketing trends to look for in 2022.

In: Digital Marketing for Hybrid Events

Although many consumers want to gather again for live events, others prefer to enjoy the activities from the comfort of their couches. Catering to both types of people will mean hosting hybrid events. You’ll need strong digital marketing and technologies such as augmented reality (AR) and virtual reality (VR) to create an immersive experience for at-home participants.

Out: Hard Sells

Becoming a thought leader and educating consumers is replacing hard selling. Because most people are bombarded with thousands of advertisements each day, the majority have become immune to hard-selling tactics. This is why you should be educating your target audience on why they need your products or services. This may be because of the convenience gained or another way you can help alleviate a problem.

In: Content Alignment

Your thought leadership, public relations material and search engine optimization (SEO) need to be in line with each other to dominate your industry. Combining your visibility, credibility and authority will help you stand out among your competition. This involves having some source content on your website and social media pages. When you create a foundation of authority on relevant topics, you can work on gaining credibility through others quoting or mentioning your content. You can further develop your PR element by having people link to your content under the topics you share.

Out: Third-Party Cookies

In 2023, Google will stop the use of third-party cookies for marketing. Because consumers are demanding increased privacy protections and control over their data, marketers need to begin looking for alternative targeting strategies now. Many are using first-party cookies or tools like Google’s Privacy Sandbox or the Federated Learning of Cohorts (FLoC) to personalize their consumer targeting. Customer relationship management (CRM) software, surveys and interactive content also will be used to gather zero-party data about the consumers and provide relevant advertising methods.

Stay updated on the latest marketing trends. 

The digital marketing experts at BARQAR stay current in the marketing industry so they can help bring your company to the next level. Reach out to us today to learn more about the ways we can help you grow. 

Smart Marketing

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