Are you a B2B company that wants to increase revenue? Are you looking for the latest digital marketing techniques that get results? Do you want to stay within budget while increasing your ROI?
If so, you’ve come to the right place!
Partnering with a B2B marketing agency provides far more advantages than hiring an in-house team. Here are some reasons why.
Reduced Need for Employees
Hiring and retaining talent is expensive. Costs involving salaries, benefits, onboarding and taxes add up quickly. By bringing aboard a B2B marketing agency, you pay only a percentage of your media spend.
A B2B marketing agency has to manage multiple brands in a short amount of time. This is why there is greater urgency to quickly deliver results than there is with an in-house marketing team. Also, an agency typically operates with less bureaucracy and internal meetings than an in-house team. This means the agency can better contribute as an external provider than an internal team could.
Having an internal marketing team means hiring and laying off employees during times of expansion and contraction. The time and cost involved with recruiting, onboarding and laying off marketing staff quickly add up. A better option is to hire a B2B marketing agency, spend a short amount of time on onboarding and scale up or down as needed.
Application of Cross-Client Experience
Because a B2B marketing agency is working with other clients, they learn about optimization, experimentation and challenges with the accounts. This means the agency can use their knowledge to benefit your company. You should face fewer obstacles and find faster solutions to reach your digital marketing goals.
The majority of B2B marketing agencies have a network of clients, complementary consultants, media publishers and other contacts that may benefit you. The agencies likely work with dozens or hundreds of clients and control millions of dollars in ad budget. You may benefit from asking your agency partner to introduce you to specific members of their network who could fill other business needs.
Working with a B2B marketing agency lets you quickly scale to seize market share during times of fast growth. This is especially important if your company is a startup and needs help getting off the ground. The agency can handle additional channels, larger budgets and new campaign launches by adding to your scope of work. This may take weeks or months of recruitment and onboarding for an in-house team to handle the increased workload.
Improve Your Marketing Today
If your business understands the need to market but you don’t have the time, resources, tools or expertise to develop effective strategies in-house, BARQAR can help. Leverage our expertise to take your business to the next level and improve your brand presence, audience reach and generate ROI. Contact us today to learn more about the ways we can help you grow.