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What Really Happens If Your Site Speed Is Poor

Have you ever found something really cool on a search engine results page (SERP), clicked on the link, then waited and waited and waited for the site to load? How long do you think the process took? Did you wait until it was finished, or lose interest and go to another site?

This is what typically happens when a user clicks on a page on your website and has to wait more than a few seconds for it to load.

They likely will leave your page and cost you a conversion

Fortunately, you can take care of this problem in a few steps.

Why does site speed matter?

A slower page speed creates a poorer user experience (UX). Because people don’t want to wait around for your site to load, they leave. This increases your bounce rate. When fewer users stay on your site, your numbers of page views and conversions decrease. This means you lose out on sales and revenue.

How can I increase my site speed?

Your page speed may increase if you take the following action:

  • Limit your redirects. The server will take less time to find and load the correct page.
  • Include the trailing slash (/) at the end of your URL. This tells the server that this is the final destination and there are no file directories to search.
  • Compress and optimize your images. A large quantity or volume of images can take significant load time. Resize and save your images as PNG or JPEG files, which every browser supports.
  • Use a content delivery network (CDN). Spreading out your content on multiple servers reduces the number of requests to the server of origin. So, a user in Bora Bora can access your site hosted in New York by pinging a server near them rather than by you.
  • Limit your plugins and extra page elements. Use only the ones necessary for your page. These may include plugins that resize images, minify code, and defer JavaScript loading.
  • Minify your HTML or CSS. Take out the spaces, notes, and extra markup that developers use to make their code readable and easier to work on.
  • Use caching. The server will save copies of its pages instead of starting over when loading your site.
  • Choose the right web hosting service based on the size of your site and budget. You might opt for VPS hosting, where a virtual private server (VPS) hosts many sites with a virtual spot dedicated to each. Or, you could decide on dedicated server hosting, where one site is hosted on a single server. Or, you may want cloud hosting, where websites are hosted on a network of virtual and physical servers for greater resources and flexibility.

Is your website slow like molasses?

Speed it up! Let BARQAR’s marketing experts build a dynamic, high-performing, responsive website that loads fast to attract, engage, and convert more visitors. Get your free website audit from BARQAR today.

Smart Marketing

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