The decrease of face-to-face interactions caused by the coronavirus pandemic took a toll on the pediatric industry – even now it hasn’t yet recovered from a 60% decline.
One of the few positives to come out of the pandemic, however, was the rise of digital healthcare, which has allowed for new marketing opportunities.
Our best practices for pediatric digital marketing series continues today!
Catch up on the first two parts here:
Best Practices for Pediatric Digital Marketing, Part 1: A Stronger Online Presence
Best Practices for Pediatric Digital Marketing, Part 2: Social Media
Best Practice #3: Get Reviews!
The value of testimonials can’t be overstated – but you don’t need us to tell you that.
In an industry based largely on reputation management, collecting the thoughts of satisfied patients is incredibly important.
But once you have them, what do you do with them?
Testimonials have a lot of potential. They can…
…build trust.
In today’s digital age, statistics show people trust online reviews as much as a personal review from a friend or family member.
Most pediatricians feature at least a few testimonials on their website and social media, but when it comes to reviews, the more the merrier.
Reputation management systems like BARQAR’s are the quickest way to build your reviews.
In just over a year, this client collected nearly 1,000 responses.
…drive visibility through the power of search engine optimization.
We’ll dive into SEO in the upcoming Part 4, but for now, understand that SEO determines how your business ranks in search engine results.
The better your SEO, the higher you’ll appear on Google when someone searches a term like “pediatrician in [your market].”
There’s also something called schema markup – we won’t get too technical here, but this code language works with the reputation management software we just discussed to pull information from reviews to search engines like Google.
…be repurposed as social media content.
Remember discussing creative social media content in Part 2?
Patient testimonials are a great option!
Try using a program like Canva (it’s free and easy) to create interesting, engaging graphics with your reviews.
Understanding where and when to share these posts (Instagram vs Facebook, for example) can help you get in front of new demographics and target audiences.
Regardless of your healthcare marketing goals, BARQAR is here to help!
Contact us or give us a call at 88-576-6100 to get started today.
