You know the saying, “out of sight, out of mind”?
It’s more relevant in social media marketing than ever.
We spend so much of our lives online these days; data from Statista shows that people spend roughly 145 minutes per day – nearly 2 ½ hours! – on social media alone. If your business doesn’t have a strong social marketing strategy, you’re “out of sight” with your audience…and potentially losing business to competitors.
With so many competitors vying for your audience’s attention online, how can you stay visible – and be the first choice that comes to mind when someone has a need for your products or services?
If you’re not familiar with the concept, remarketing (also known as retargeting) is a PPC strategy that allows you to serve targeted ads to individuals who have already engaged with your business. Maybe you want to stay top-of-mind with people who have visited your website. Or perhaps you want to stay in front of people in your CRM who have visited your office or store.
Facebook has developed a powerful technology that makes it easy to achieve either of these goals by showing these audiences ads while they scroll through their feed.
How does Facebook remarketing work?
The way you use Facebook remarketing depends on who you’re retargeting. Here’s how to get started:
- Format and upload your list. If you want to retarget people from your CRM, you’ll need to upload a list of those customers or prospects.
- Install the Facebook pixel. If you want to stay top-of-mind with people who have visited your website, install the Facebook pixel in your site’s header. This tiny bit of code tracks the people and types of actions they take when they’re on your site – and helps make your Facebook ads even more relevant to your audience. You can learn more about the Facebook pixel and how to use it here.
- Specify the people you want to retarget. Facebook allows you to create a Custom Audience based on demographics, locations or other parameters of your list or Facebook Pixel data.
- Create dynamic ads to show the most relevant items from your catalog. Part of the beauty of Facebook remarketing is its ability to determine, and then serve, the most appropriate ad to an individual based on how they’ve already engaged with your brand. By building and uploading a complete catalog of ads, Facebook can intelligently display the right message based on where someone is in their customer journey.
Ready to give remarketing a try?
Facebook remarketing is a powerful tool that can help you stay top-of-mind with the people who are most likely to buy from you – but it takes careful planning and the right strategy to get the results you want.