How Important Are Reviews on Facebook?

Okay, we know what you’re thinking:

Do people even check Facebook reviews?

Yep. Recent data published by BrightLocal shows that:

  • 82% of consumers read online reviews for local businesses.
  • Facebook is ranked as the #2 favorite review site by local marketers.

And those reviews have a big impact on people’s decision-making processes:

  • Consumers read an average of 10 online reviews before feeling able to trust a local business.
  • The purchase likelihood for a product with 5 reviews is 270% greater than a product with 0 reviews.

What’s more, data from Market Force published in this Forbes.com post shows that Facebook accounts for 50% of all social referrals – and 64% of social revenue.

People read and trust Facebook reviews. Those reviews shape their perceptions of your company (and its products/services) and influence their purchasing decisions. Given how important these online reviews and recommendations are to your business…

How do you get more Facebook reviews?

Ask! More than 3 out of 4 consumers asked to leave a review will write one, so don’t be shy. In this post, we share simple tips to proactively solicit great online reviews.

What should you do if you get a bad review?

In this earlier post, we explain the right way to handle a negative review. Hint: Deleting it isn’t usually the best option! Here’s why:

  • A single poor review actually lends authenticity to your online reputation. IF it’s balanced by dozens or hundreds of positive ones, that is.
  • A negative online review provides a platform to showcase your service recovery in action.
  • A bad review provides useful information – and the opportunity to keep a customer’s business.

Looking for better ways to protect your online reputation and generate more positive Facebook reviews?

  1. Check out these earlier posts on managing negative reviews:
    How to Handle Internet Trolls
    Can I Delete a Bad Facebook Review?
  2. Implement a formal reputation management program. Catch negative reviews before they’re posted online, and create a systematic process for proactively soliciting great reviews.

Speaking of online reputation management, that’s what we do!

BARQAR’s digital marketing experts have created a comprehensive (and very affordable) program that:

  • Encourages positive social reviews – on the sites most critical for your business.
  • Gathers negative feedback privately – before bad reviews go viral online.
  • Monitors online reviews – so you always know what your customers are saying about you.

Want a free, no-obligation demo of our reputation management services?

Connect with BARQAR today.

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