We’ve been Yelpified!
User reviews on sites like Yelp have a huge impact on the restaurant and catering industry. So much so that online reviews can now either make or break your business:
- In one Harvard Business School study, just a one-star increase in Yelp rating leads to a 5 to 9% increase in revenue for independent restaurants.
- 72% of consumers say that positive reviews make them trust a local business more.
- A study by UC Berkeley economists found that just a half-star increase on Yelp translates to a 19% greater likelihood that a restaurant will be full during peak dining times.
- According to ReviewTrackers’ 2018 Online Review Survey, 45% of consumers say they’re likely to check Yelp reviews before visiting a business. That’s second only to Google (64%)!
With a monthly average of more than 178 million unique visitors, Yelp has become the go-to resource for crowdsourced reviews about local restaurants and catering businesses. And people really trust the ratings they find.
So, what do potential customers find when they check you out on Yelp?
Stop what you’re doing and check your Yelp rating right now. Read the comments (yes, even the ones that sting).
If you have a solid 5-star rating, you’re golden! But if not…
…take charge of your Yelp rating.
Use the tips in this earlier BARQAR post, “The Yelp Effect,” to put Yelp’s incredible power to work for your restaurant or catering business.
…invest in online reputation management services.
While it’s important to train your team to ask customers to write reviews, soliciting positive reviews on your own is just one part of proactively managing your online reputation. If you really want to protect your rep and build your business, a comprehensive reputation management system can help you:
- intercept unhappy customers before they leave damaging online reviews.
- benchmark your service experience, so you can identify opportunities for improvement.
- solicit more positive reviews from happy restaurant patrons and catering customers.
- automate the collection of new glowing reviews.
Trust Your Reviews To BARQAR
With nearly nine out of ten customers trusting online reviews as much as personal recommendations, you can’t afford to leave your online reputation to chance! Experts in online reputation management, BARQAR makes it easy for you to gather more positive reviews (and keep negative comments from damaging your reputation).