What PPC Advertising Campaign Should You Go With?

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Bought a bag of M&Ms recently?

The choices are out of control. From caramel and mint to pretzel and peanut butter, the seemingly simple process of choosing the right variety can be a little overwhelming.

Choosing the right PPC campaign for your business can make you feel the same way – if you don’t have inbound marketing experts to guide you, that is!

But luckily for you, you’re reading this post – and in great hands. So grab a bag of M&Ms (or whatever snack you prefer) and let’s review the best PPC options for your business.

What PPC advertising campaign should you go with?

The simple answer? It depends on what you’re trying to achieve! We know your business and its goals are unique, so we’ve developed a range of high-performance PPC packages to cost-effectively reach the right audience, with the right message, at the right time.

Here are a few of the PPC campaigns BARQAR offers, and what they can help you achieve:

Build your brand. Google Display Ads and Facebook Ads contain bold graphics, allowing you to quickly capture your audience’s attention, and then drive them to your website. They allow you to target the type of people who will be shown your ad based on geography, demographics, content viewed and interests – so you can reach potential customers who are most likely to be interested in your products/services. You can also use display ads to increase awareness and reinforce your brand – without viewers clicking your ad.

Generate more inbound sales leads. Ideal for sales lead generation, this type of campaign uses Facebook and Google to target buyers/decision-makers with ads that address their “pain points.” Then, remarketing ads for your business “follow” them around the internet – keeping you top-of-mind, until they’re ready to buy.

Crush your competitors. Operate in a highly competitive market? Want to get your company to the top of search results and sit on the Google Throne? Using Google’s Display Network to target visitors to specific company websites (including your competitors’), this campaign is ideal for maximizing your online visibility and engagement, as well as outranking and stealing traffic from competitors.

Re-engage your audience. Repeat visitors to your site are 2 to 3 times as likely to buy from you! If you have already built your audience, digital marketing retargeting – also known as remarketing – allows you to identify, engage and convert that goldmine of people who have already shown interest in your products/services. By intelligently serving targeted ads to previous customers or website visitors, remarketing helps you appear like a huge company that’s everywhere (without the huge cost!).

Go Custom. M&Ms offers custom options, and so do we! No matter what you’re trying to achieve with PPC advertising, our experts will custom design a campaign to help you achieve your goals.

Need an inbound marketing partner?

Online search and advertising are rapidly evolving. BARQAR leverages specialized expertise, applies industry best practices and continually refines programs to help businesses like yours get great marketing results. Ready to learn more? Connect with our performance marketing experts today.

 

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