Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel

The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street. It becomes very easy for a competitor to show up and eat your lunch.

Instead of competing on price, showcase the value you offer. What are the biggest problems your product or service solves for your customers? What headaches do you eliminate from their life? Why can’t they live without you? If you can clearly identify your value — and that value matters the consumer — then sales will prosper and you’ll have something else to sell beyond just price.


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