What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals?
If you understand what their biggest challenges are, you can use marketing and sales messages to evoke an emotional response. Once you create an emotional response you can capture their attention, appeal on a more personal level, and advance the sale.
In this short video, BARQAR Marketing CEO Brad Smith, and Chief Sales Office of Hahn Training, Don Hahn discuss how to evoke emotion throughout the marketing and sales cycle and further the sales process.