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Day: July 10, 2018

Marketing Tips

What Is a Positioning Message?

Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.

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Marketing Tips

A Value Proposition Template For Smart Marketers

As we’ve said before at Barqar Marketing, bad marketers have no value proposition.  But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and

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