Did you know that 56% of all web traffic is from mobile devices?
And that number is growing quickly!
Unfortunately, many websites are still “immobilized” and not mobile-device friendly.
Smart websites…adjust to the device they are viewed on.
Not all websites are created equally. To become a smart marketer – and build a smart website – you need to know a few key mobile web terms:
First of all, mobile-friendly and mobile-optimized are not the same thing. Sure, both types of sites display accurately on desktop and handheld devices (e.g., slideshows and links work correctly). But while mobile-friendly sites are certainly functional, a mobile-optimized site delivers a much better mobile experience. Featuring larger buttons, reformatted content (no zooming required to view) and tap-to-email/tap-to-call functionality, mobile-optimized sites are ideal for today’s on-the-go customer.
Responsive websites are even more versatile. With a responsive website design, on-page elements (like menus, buttons and sidebars) automatically scale and reformat to adapt to any screen – making it ideal for user experience (and Google’s preferred website design). With more people than ever accessing the web from phones and tablets, it’s critical for your website to look great, load fast and perform optimally on any device – and that’s exactly what you get with a responsive website.
Still not convinced you need to mobilize your website?
Here are a few more statistics to consider:
- By the end of 2018, mobile devices are projected to represent 79% of global internet use.
- By 2021, mobile eCommerce revenue is anticipated to surpass 50% of all eCommerce sales.
- 57% of internet users say they won’t recommend a business with a poorly designed mobile site.
Creating a great online web experience – on desktop and mobile – is fundamental to smart marketing.
If your website isn’t responsive, you’re driving away visitors and leaving money on the table!
Is your website stuck in the Stone Age? Need a new mobile website?
Mobilize it! Let BARQAR’s website experts build a dynamic, high-performing, responsive website that attracts, engages and converts – and builds a healthier bottom line for your business.
Get your free website audit from BARQAR today.