What Does a Digital Marketing Agency Do?

Could you and your team conduct business without computers, mobile tech or the web?

No way!

These days, your customers and prospects rely heavily on laptops, smartphones and tablets to research, compare and buy goods and services. In fact:

  • B2C online business reached a critical tipping point in 2016.
    According to The Wall Street Journal, consumers now make 51% of their purchases on the web.
  • B2B online business is on the rise.
    Accenture Interactive reports that 59% of B2B organizations see a third of their customers transacting online – and just 14% of B2B organizations offer no online purchasing options.

Translation: if your organization is still relying on traditional marketing tools (things like brochures, print ads, direct mail or even TV and radio commercials), it’s time to re-evaluate your marketing strategy.

It’s time to get digital.

Chances are, your business already has a website. You might even have a business profile on Facebook, or use other social media platforms to connect with customers. But a digital marketing agency can help you maximize your results online, keeping leads and buyers coming your way 24/7.

Here’s what a digital marketing agency can do for you:

  • Define and strengthen your brand.
    Digital marketing experts can help you develop a “unique selling proposition” that appeals to the needs and wants of your target audience(s). From there, digital marketers can create content that reinforces your brand and establishes you as an expert in your industry.
  • Leverage inbound marketing tools.
    Depending on your business needs, a digital marketing agency will recommend and deliver the right mix of tools (e.g., company website, social media, content marketing, email marketing and more) to build interest, patiently educate and ultimately make your organization irresistible to buyers.
  • Quantify results.
    Digital marketing relies on data and metrics. As such, your marketing efforts can be tracked, measured and analyzed – so you learn exactly what works and what can be improved. By relying on data (and not “gut feelings”), you can dramatically improve your marketing effectiveness and ROI.

Looking for a great digital marketing agency?

Give BARQAR (bark-er) a call. Serving the needs of businesses just like yours, our digital marketing experts can help you get higher quality sales leads, nurture business relationships, strengthen your reputation and build a healthier bottom line.

Need more info, want a demo or ready to talk numbers? Give BARQAR a call today.


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