With more and more companies realizing the benefits of blogging & content marketing, are you wondering how blogging can make your business unique?
Blogging is a key component of your content marketing strategy. It boosts thought leadership and reputation, enhances search engine optimization efforts and gives you the opportunity to stand out & promote your brand through more than just traditional advertising.
So how can you make sure that your blog stands out?
- Be a resource. Answer the questions you hear from your audience. If your employees regularly get asked about lawn maintenance or pest control or holiday recipes (or whatever pertains to your business), answer those questions on your blog. You can be assured that more of your customers (and potential customers) have those same questions and are often searching online to find their answers. When they do, there will be a better chance that they find your website & all your information, calls-to-action, etc.
- Focus on your expertise. If you are a healthcare provider, your audience isn’t looking to you for the newest trends in automobiles or website design. There are plenty of existing resources for your audience to find that information. Focus on what you know – you are the experts in your field, so share your knowledge and experience in an open, honest way to stand out and become a valuable resource for your audience.
- Have a unique voice. Don’t be afraid to showcase your team’s culture and values. To stand out, you want your content to be relatable, valuable and attention grabbing.
Blogging is a great step to creating an effective content marketing strategy. For help, reach out to the social media and content marketing experts at BARQAR Marketing today!