Should Your Content Marketing Focus on Selling?

There are many different reasons why your company may begin a content marketing program, and it is a great strategy to focus on. It can create thought leadership, help with SEO & driving traffic to your website, serve as a resource for your audience, and…yes, even help to drive new business.
However, there is a huge difference between focusing on sales in content marketing and using content marketing to aid in your sales efforts!

Things not to blog about:

  • Your services
  • Your pricing

The reason: This information is already available on your website & throughout all your marketing materials.  Your potential customers have easy access to this information and will reach out to you based on their needs. When people read your blog, they’re looking to learn something or find a resource regarding a need they have.

Things to blog about:

  • Questions your audience has
  • Valuable resources
  • Success stories of your products & services
  • Press releases about news and events
  • Updates about trade shows
  • How your team gives back to your community

The reason: This information helps provide thought leadership and resources to your audiences when they need them, building trust and nurturing relationships.

Disclaimer: An occasional blog post featuring a new service or a change in your business is acceptable, especially when positioned as a news release. This just shouldn’t be the main focus of having a blog.

At BARQAR Marketing, we strongly encourage you to consider if a content marketing strategy is right for you, and how this can aid in your sales process – not how it can serve as your sales process.

Contact us today to get started on your own content marketing program!

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