Things not to blog about:
- Your services
- Your pricing
The reason: This information is already available on your website & throughout all your marketing materials. Your potential customers have easy access to this information and will reach out to you based on their needs. When people read your blog, they’re looking to learn something or find a resource regarding a need they have.
Things to blog about:
- Questions your audience has
- Valuable resources
- Success stories of your products & services
- Press releases about news and events
- Updates about trade shows
- How your team gives back to your community
The reason: This information helps provide thought leadership and resources to your audiences when they need them, building trust and nurturing relationships.
Disclaimer: An occasional blog post featuring a new service or a change in your business is acceptable, especially when positioned as a news release. This just shouldn’t be the main focus of having a blog.
At BARQAR Marketing, we strongly encourage you to consider if a content marketing strategy is right for you, and how this can aid in your sales process – not how it can serve as your sales process.