New Facebook Reactions and Your Social Media Marketing

Like.  For 7 years, Facebook users have had one very specific way to tell friends, family, public figures, and companies how they feel about a shared update.
Sure, Facebook users could leave a comment and express their full opinion on a status update, but, until today, a Like is all that you could give an update on Facebook.

Introducing Facebook Reactions

News Feed is the central way you can get updates about your friends, family and anything that matters most to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a Facebook post in a quick and easy way…

Will this impact my Page?
We see this as an opportunity for businesses and publishers to better understand how people are responding to their content on Facebook. Page owners will be able to see Reactions to all of their posts on Page insights. Reactions will have the same impact on ad delivery as likes. We will spend time learning from this rollout and use feedback to improve.

Sammi Krug, Product Manager, Facebook

What Does This Mean For Your Business?

Social users now have more ways to respond to the content that you produce and publish on a daily basis. Instead of simply giving your post a thumbs up of encouragement, they can respond with something more in line with their overall emotions. They can react to your post.

The Major Takeaway?

Companies, big & small, across the country still need to produce high-quality content on a consistent basis to cut through the crowded Facebook news feed. You should continue to pay close attention to how people react to your content and use that feedback to make educated decisions on what content you should be sharing in the future.

Make Social Media Marketing a Priority in 2016 

When you work with BARQAR, one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By posting quality content and other branded shareables every day, your business will be positioned as a premier resource for customers seeking your products & services within your target market.

Make social media marketing a priority, and let us help you craft a perfect social media strategy for 2016. Contact BARQAR today!

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