- Highlight company events. Does your company celebrate birthdays or work anniversaries? Do it socially! Posting pictures of these events is a great way to involve your employees in your social media.
- Post local or community content your company is involved in. If your team volunteers with a charitable organization, is going to be present at a local career fair, or is heading to the big game tonight…promote this content by sharing pictures, quotes or results from the event.
- Does your company have a blog? If you’re posting blog content on your website for your audience, don’t stop there! Share your advice and tips found on the blog across social media. This is a great way to drive traffic from social media back to your website.
- Share outside content relevant to your audience’s interests. When you find valuable resources online, share these with your audience! While it’s great to have most of your social media posts pushing your audience directly back to your website, there is also value in sharing outside resource links on occasion.
There are many ways to show your company’s culture & personality through social media. Sharing engaging content that attracts both your internal team and your external audience is a great way to help you build your brand and create a strong online reputation.