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Social Media Engagement Tips – Top Reasons Why People Share Content

Want to drive more social media engagement for your business?

A recent survey from Adobe asked over 12,000 adults from the US, UK, Germany, Japan, France and Australia, what motivates them to share content online. The #1 motivator? To make people laugh.

Here is the full list:

Adobe-Motivations-Sharing-Content-Online-Dec2015

Key Social Media Takeaways for Businesses

This info is very interesting, but how can use this to make better marketing decisions for your business? Here are a few tips:

  1. Stop being so boring.

    Many businesses are afraid to share anything other than business related information on their social accounts. If you want more engagement, mix it up. Add some humor and light-hearted information.

  2. Appeal to your audiences’ concerns.

    Take time to get to know your audience. Look at Twitter and Facebook Insights to learn what your followers care about and begin sharing that type of information. You can gain some great insight by looking at what accounts your Twitter followers also follow. Consider even sharing some of that content.

  3. Share best-of lists.

    People are naturally drawn to the best of the best. Reconfigure your content to highlight some of the years best content. You could even compile a list of the top articles or content from other sources (sources that your target audience already follows).

Bonus tip: Call BARQAR Marketing. We offer full or partial outsourced social media marketing solutions. From writing original content to managing your entire social media marketing efforts, we will help develop a social strategy that gets results and drives engagement. Call us today at 888-576-6100.

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