That was a question asked in a recent survey from BrightLocal.
The results are really interesting and highlight a few key takeaways that local businesses need to pay attention too. Let’s take a closer look:
Key Takeaways for Local Businesses:
- If targeting a younger demographic, online visibility and search optimization is a MUST! 58% of consumers aged 18-34 have searched for a local business online at least once a month.
- Search isn’t lost on older demographics either. 43% of consumers 35-54 have searched at least once a month.
- Only 14% of those 55+ don’t use the Internet to search for local businesses.
Review Drive Purchase Decisions
When researching local businesses, consumers not only look at company websites, they turn to reviews:
Key Takeaways for Local Businesses:
- Reviews are essential for driving business.
- 97% of consumers aged 18-34 read online reviews.
- 91% of consumers aged 35-54 read online reviews.
- 86% of consumers aged 55+ read online reviews.
Ready to drive more business?
At BARQAR, we specialize in helping companies dominate the Internet. From search engine optimization to getting more online reviews, we can help. Contact us today to learn more at 888-576-6100.
