For those of us who aren’t well-versed in the intricacies of anti-lock brakes, having a “car guy” can be crucial – the same as having a long-time physician or a friend that is an attorney.
The key, of course, is trust. When new customers bring their car to your auto repair shop, they need to feel that you know what you’re doing. They need to trust that you’ll deal with them fairly, and that you won’t take advantage of their lack of automotive knowledge.
But how do you most effectively & efficiently build that trust? Word-of-Mouth has always been an effective tool but these days, when people turn to the internet first, it lacks efficiency & reach.
According to a study done by BrightLocal last year:
• 88% of consumers trust online reviews as much as personal recommendations.
• 72% of consumers will take action after reading a positive review.
• 85% of consumers will read up to 10 reviews before feeling they can trust a business.
So if you want new customers to come in the door – and do so with their trust already intact – you need to get the word out through customer reviews.
Potential Customers are Looking for Your Shop Online
According to AutoMD.com – almost two-thirds of people in the need of auto repair (65%) report that they have looked at reviews before going to a repair shop/service center, with women considerably more likely to do so than men (73% versus 64%).
And Those Reviews May Be The Most Important Thing to Customers!
According to Cars.com:
Strength of Reputation is Crucial! : Online Consumer Reviews rank behind only Technician Certification Level and Price Guarantee/Warranty in importance to consumers when selecting a vehicle service provider. Service providers have the potential to attract consumers by promoting their online reputations.
Drive Website Traffic Too!
If being found online & driving traffic to your website is important to your business…maybe you showcase auto repair deals on your site or offer online appointments & estimates…online reviews are also believed to help with search engine ranking, particularly for local businesses. Meaning the quantity and quality of your reviews may affect where you show up in the search engines like Google, Yahoo & Bing!
Don’t underestimate the impact that online reviews can have on your business!
Ready to Generate More Online Reviews?
At BARQAR, we specialize in helping all types of local businesses generate more online reviews. Learn more about our system and app that will help you generate immediate customer feedback and reviews.