Everybody knows that favorable online reviews positively impact customers’ perceptions of your business.
It makes sense:
While shopping for widgets, Joe Consumer grabs his smartphone and searches for reviews of XYZ Widget Company. He sees lots of gold stars and raving testimonials, which makes him feel warm and fuzzy inside.
That’s nice, right?
But are positive reviews merely feel-good digital puffery – or can they really boost business?
Let’s take a look at some facts:
Online reviews impact sales.
In a 2014 Influence Central study of more than 500 women, 85% said they consider online reviews “extremely important” or “very important” when making a purchase.
Online reviews can be more influential than human input.
In the same study, 9 out of 10 consumers considered an online review more important than the input from a real, live salesperson in a store! Right or wrong, consumers find the recommendations of reviewers and influencers even more authentic than a company’s own sales professionals.
More gold stars = more revenue.
A one-star increase in Yelp rating can equate to tens, even hundreds of thousands of dollars in additional business. Four years ago, this Harvard study found that a one-star increase translated into a 5 to 9% increase in revenue. Given how much more people rely on review sites today, one of Yelp’s gold stars is even more valuable in 2015.
The numbers don’t lie. Consumers trust online ratings – and positive reviews can help you close more sales. That’s why it’s more important than ever to protect your online reputation!
BARQAR is here to help.
Whether yours is a hospitality, staffing, retail, healthcare, financial services, home repair or other local business, BARQAR makes it easy to garner positive reviews, control your brand image and sell more.
How can we help your business? Contact BARQAR today for a free demo of our online reputation management services.