You know that guy? The one who keeps reliving his high school football “glory days,” telling the same story of how he caught the game-winning touchdown?
Don’t be that guy.
Don’t get us wrong. If your business receives a good review, you should celebrate it! Share it! Feature it on your website!
But then you should move onto the next. Here’s why:
It’s important to get current online reviews.
Customers view your positive reviews kinda like football stories. They’re exciting to hear about – once, that is. If you don’t continually garner new positive reviews, customers are likely to read the outdated ones and wonder: “Is this business past its prime – and just reliving its ‘glory days’?”
The void left by a lack of fresh reviews creates room for doubt in consumers’ minds – and opportunities for competitors. So while getting a positive customer review is great news, you can’t just sit back and consider your work done.
The search engines also love new reviews. One of the factors they examine when determining if you should rank well in search results are the frequency and relevancy of your online reviews.
Reputation management is a process – not a one-time event.
Keep the good reviews coming with BARQAR. Whether yours is a hospitality, staffing, retail, healthcare, financial services, home repair or other local business, we make it easy to continually get fresh reviews and control your brand image.
When people need a recommendation for a business like yours, they’ll find glowing – and recent – testimonials and reviews about you on the sites they turn to most.
So if you’re staking your reputation on reviews from 2013, don’t be that guy. Contact BARQAR today for a free demo of our online reputation management services.