How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

Formula 1 Racing is a Sport of Precision

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Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

BARQAR Client Profile: Tandoori’s Royal Indian Cuisine

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In WNY, if you are in the mood to dine on Royal Indian Cuisine, there is really only one option – an option that has been serving our area for more than 25 years –… Read more »

Show Some Personality on Social Media!

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As a business, it’s important to manage your online reputation and build your brand by having easy-to-find and regularly updated social media pages. One of the most important, but often overlooked, aspects of planning your… Read more »

December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »

How Doctors Should Deal with Negative Reviews

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Consumers often rely on the opinions of others when making decisions to purchase a certain car, go to a specific restaurant or, yes, visit a particular doctor. According to Zendesk, a customer service software platform,… Read more »

Why Doctors Should Encourage Online Reviews

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As soon as we were ushered into the Digital Age, online reviews & review sites started popping up everywhere…. Why?… because people love to be critics, praising great products & services and, yes, tearing down… Read more »

The Place People go to Research Nursing Homes? Online!

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An Aging Nation As the U.S. population ages, more Americans are expected to need the services of nursing homes – around 2.7 million people by 2040, according to some projections. If you are in the… Read more »

Webinar: Using Social Media to Take Word-of-Mouth Marketing to The Next Level

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Update: You missed the live webinar; but lucky for you we recorded it.  View the full on-demand webinar now> Free Webinar: Using the Power of Social Media to Take Word-of-Mouth Marketing to The Next Level… Read more »

Drive Your Auto Repair Business with Online Reviews!

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For those of us who aren’t well-versed in the intricacies of anti-lock brakes, having a “car guy” can be crucial – the same as having a long-time physician or a friend that is an attorney.… Read more »