How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

Formula 1 Racing is a Sport of Precision

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Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

Does Your Content Marketing Strategy Lack Action?

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You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »

BARQAR Client Profile: Tandoori’s Royal Indian Cuisine

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In WNY, if you are in the mood to dine on Royal Indian Cuisine, there is really only one option – an option that has been serving our area for more than 25 years –… Read more »

Watch Your Tone!

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WATCH YOUR TONE YOUNG MAN! I used to hear that a lot growing up….and I’m betting some of you did too!  But now a days, instead of conjuring up memories of being grounded, I’m reminded… Read more »

Why You Should Verify Your Company’s Facebook Page

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It almost goes without saying, but within the competitive Facebook space, every inch you can gain over the competition helps.Toward the end of 2015, Facebook began to roll out verification status for pages. And, while… Read more »

December in Buffalo: 60+ Degrees and What it Means for Your Marketing

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Buffalonians have been enjoying spring in December.  Though we suffer an undeserved reputation as a yearlong frozen tundra (OK, we’ve had a few spectacular storms), we’ve taken advantage of the milder temperatures and record-breaking lack… Read more »

Stop Selling. Start Branding.

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This article will help you learn how to: Put an end to price competition by “branding.” Develop a marketing strategy that is appropriate for the products and services you offer. Position your goods with personal,… Read more »

How Doctors Should Deal with Negative Reviews

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Consumers often rely on the opinions of others when making decisions to purchase a certain car, go to a specific restaurant or, yes, visit a particular doctor. According to Zendesk, a customer service software platform,… Read more »

Why Doctors Should Encourage Online Reviews

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As soon as we were ushered into the Digital Age, online reviews & review sites started popping up everywhere…. Why?… because people love to be critics, praising great products & services and, yes, tearing down… Read more »